Acne Studios has become one of the most discussed and talked about fashion brands in Scandinavia with their denim label in the center of it. It is helpful to first understand each idea individually before examining how these two ideas relate. The roots of Acne Studios go back to the days of a small creative group in Stockholm, while the denim label was originally born out of a chance encounter and became a hallmark of the brand. As a team, they illustrate how one pair of jeans can define a whole company. This article takes you through those steps, step by step with the story of how Acne Studios and its denim brand have evolved together into an established brand in today’s fashion.
What Is Acne Studios
Founded in 1996 by a small group of friends, in the fields of design, film and advertising, Acne Studios is a Swedish fashion house. The brand’s name is derived from an acronym: Ambition to Create Novel Expression, a nod to the brand’s https://acneestudio.com/ experimental nature. Acne Studios’ side project became a recognised brand and was sold in stores worldwide over the years. Acne Studios always couples the Scandinavian understated design with surprising elements. The blend provided the brand with a unique tone and character in a saturated market with trendy labels.
To grasp the concept of denim labels
Label denim is a particular product line within a brand dedicated to denim products such as jeans, jackets and other cotton twill fabrics, with its own original name, cut and finish. Acne Studios’ denim collection was not just an extension of their range, but a standalone label. A distinct denim label can be very important because it enables a brand to experiment with washes, stitching and shapes without losing its attention from the rest of the collection. Denim fans are more likely to seek out labels that take an artistic approach to jeans. Early on, Acne Studios decided on the latter.
The Origin Story Of Acne Studio
The brand’s debut in jeans was more of an accident. The original founders produced a limited number of raw selvedge jeans to share with friends and contacts as a marketing ploy in 1997. The reception was much greater than hoped for and questions were asked about where they could purchase more pairs. The impromptu test proved that denim was worth a starring role in the company’s lineup. Acne Studios took denim from there, and made it a staple of the brand.
How to Acne Studios have created its denim collection
When the need was evident, Acne Studios started to build up an entire denim section, its own design code. The team investigated traditional Japanese and American denim methods and incorporated a Scandinavian touch of scale and colour. Early releases were for unwashed raw jeans that customers could wear for months to get a break-in pattern just for themselves. This method transformed the jeans purchasing process into a longer relationship instead of one-time sale. Eventually, washes, cropping and wide leg lines became a part of the denim label.
Signature Features Of The Denim Label
There are a couple of facts that will help you to identify the Acne Studios denim at a second glance; first of all, the red tab that is stitched on the back pocket. The brand also prefers a little higher rise and wider leg (or straight leg) over other cuts. Stitching often shows through and is slightly irregular, reminiscent of the raw, work-shop production the label began with. Distressed finishes may not be as common as washed blues, black and offwhite. All of these little touches combined add a flair that makes the jeans look very different from mainstream jeans.
hy Acne Studios Denim Stands Out
For the denim label to hold its own against the big guys, it’s all about price point, shape and finishing. The design team is not interested in “seeking out every trend,” but rather has a few core shapes that they recycle year after year. The same pair will be recognized years later by a shopper that wears it, because of this approach. The brand also maintains a limited production of denims, providing an exclusive feeling to every new release. The consistency and rarity keeps the label fresh in what’s a busy marketplace.
It’s time to take a look at the impact of Acne Studios Denim
The denim label quickly became fashionable and the editors and stylists of fashion magazines adopted it as well as fashion runways, spreading it far beyond Swedish borders. The jeans slowly became synonymous with the Scandinavian mundanity as the brand gained popularity in the 1990s and 2010s. The label was further propelled into the mainstream when musicians, artists and designers were snapped in their creations, putting the pieces in front of the public. This organic attention is not something that is easy to create with advertising. It originated from a product that people really wanted to wear and talk about.
To pick the right Acne Studios Denim Piece, you should consider the following tips
For people who are new to buying denim clothes, it is wise to first select either a raw or washed pair, as they age differently. A raw pair is more time consuming to soften but will create a fade pattern from personal wear. A washed pair is a no-brainer and looks broken in right off the bat, the perfect choice for those who wish a quick finish. With this label, it’s more important to check the rise and leg width against your own, as it isn’t on the standard denim sizing chart. A size smaller than your usual jeans size can be a good place to start as the fabric will loosen over time.